With LoopGenius, editing Loops transforms this experience, allowing you to create personalized and effective email campaigns. This guide will explore the various elements of a Loop, their functionalities, and best practices to optimize your campaigns. Understanding the four core components – Blocks, Offers, Actions, and Wait Times – is essential to leveraging LoopGenius to its full potential.
Understanding the Core Components of a Loop
Blocks
Blocks are the building blocks of your Loop. They represent different segments of your email campaign, each serving a specific purpose, whether it's introducing a product, offering a discount, or sharing valuable content.
Offers
Offer Campaigns are a set of blocks with the intent to sell an offer. They could range from promoting a new product line to nurturing leads with a free digital offer. Each campaign will contain 3 Blocks (Email, Offer, Email) tailored to guide your audience through a specific journey.
Actions
Actions are triggers based on recipient behavior. They allow you to customize follow-up emails and interactions. Here's a breakdown of the key Actions in LoopGenius:
Received: Targets anyone who has received the email, regardless of their interaction with it.
Opened: Focuses on individuals who opened the email, indicating initial interest.
Received without Opening: Aims at recipients who haven't opened the email, potentially signaling a need for a different approach or subject line.
Opened without Clicking: For those who opened but didn't engage further, suggesting the content or offer may not have been compelling enough.
Special Actions for Offer Campaigns:
Purchased: Triggers an email when a customer purchases through a LoopGenius offer, ideal for follow-up engagement or additional offers.
Clicked without Purchasing: Targets those who showed interest in an offer but didn't complete the purchase, allowing for re-engagement strategies.
Wait Times: These are crucial in determining the timing of your follow-up emails. They range from immediate responses to delays of 12 hours, 24 hours, 2 days, or 5 days. Selecting the appropriate wait time can significantly impact the effectiveness of your campaign.
Adding and Removing Loop Components
Whenever you see this symbol 👉, this means you can add more blocks to your loop at this point. When you click on
from an offer, it will create a branch.
This branch allows you to create logic that sends different emails to people depending on their action. Using this branching method, you can create a downsell offer as seen below in the new branch.
You are able to remove blocks wherever you see this symbol 👉 
.
⚠️ Be Careful ⚠️
This symbol can be found all over your loop.
It will remove any contents inside its shaded area.
Best Practices for Using Editable Loops
Segmentation is Key: Use Actions to segment your audience based on their interaction with your emails. Tailor your follow-up Blocks to address their specific behaviors and interests.
Timing Matters: Choose Wait Times strategically. Immediate follow-ups might work well for engaged customers, while longer wait times may be more effective for those less responsive.
Test and Refine: Continuously test different Blocks and Actions. Analyze the results to understand what resonates best with your audience.
Upsell and Downsell Smartly: Utilize the Special Actions for Offer Campaigns to create effective upsell or downsell strategies. After a purchase, offer related products or services. If a customer hesitates to buy, consider presenting a less expensive alternative.
Craft Compelling Content: The success of your Loop depends heavily on the content within each Block. Ensure it's engaging, relevant, and aligned with your campaign goals.